Media Management

Making the media work for you

In the new information age, it is important for organisations to understand how their issues may play out in the media.  Our expertise in corporate public affairs and journalism means that we understand the implications of how your story will be received and how its likely to play out.  Our team will provide you with insights, training and a strategy that will help you improve your outcomes in the media. 

We have repaired, protected and built reputations for organisations facing sustainability issues.  We have also created leadership positions on sustainability for organisations wanting to be seen at the forefront. 

Futureye's media management and training services are built on the theory of risk communication to engage key audiences and the general public on critical issues in a strategic way.

Our services

  • Media scanning - Who's saying what and the reputation risks
  • Media training - Understanding the media and how to manage the game
  • Message development - Shaping the talk to respond and engage audiences
  • Interview coaching - Asking the questions you're afraid of and crafting better responses
  • Media relations program - Building relationships and an action plan
  • Forecasting - Anticipating tomorrow's headlines and developing a media strategy.

 

Download our services flyer


Email us for further information.



 

Avoiding suicide by media
Why the new era requires you to rethink your current media approaches.
Futureye Newsletter 2003

Influencing the media through corporate affairs
Alec Wagstaff from Coca-Cola Amatil presented his perspective on obesity and shed some light on the role of Corporate Affairs in responding to changing societal expectations and consumer trends. Futureye Members' Forum 2006