Futureye Real solutions to real dilemmas

Getting the most out of the media

Description

Futureye's Media Management program shows you how to get the best out of the media and how to build effective media relationships. You will gain insight into the media world, and the way stories are constructed for print, television, radio and digital media.
 
The hands-on workshop will cover industry practice, writing effective press releases, responding to enquiries, and managing a crisis.
 
Participants will learn how to harness these new media skills with confidence, thereby ensuring positive media coverage and reputation benefits.
 
Futureye’s facilitators have extensive industry experience which gives participants the inside knowledge to manage and benefit from any and all media exposure.

Learning objectives

The program will give you:

  • The fundamentals of media management
  • Ways to identify which media mechanisms and tools are useful at different times.
  • Tips on how to manage issues using media management techniques
  • A work book that provides tools, references and methods.

Who should attend

You should attend this program if you are a senior project manager, a communications manager, stakeholder engagement expert, or involved in major mining or infrastructure project delivery.

Dates available

For details, see the Futureye Learning Calendar or contact Kelly Hale on +61 3 8636 1111.